The menu price that keeps the cost at 30% of the price. Your price of Rs 180 puts it at 28%.
20%Healthy up to 35%45%
What does each drink cost you?
Cost Per Cup Calculator
Pick a drink and your menu price. You get the cost per cup, what you keep, and the price that protects your margin.
Your costingHot chocolate
Classic Dark hot chocolate
Cost per cupRs 51Classic Dark sachet, Milk, Takeaway cup and lid
You keepRs 129a cup at Rs 180
Cost share28%Healthy
At 20 cups a day, that is Rs 77,400 a month after the drink cost, before rent and salaries.
How the price is built
Classic Dark sachet, 50 gRs 40.00
MilkExampleRs 7.00
Takeaway cup and lidExampleRs 4.00
TotalRs 51.00
Our product: Classic Dark. Milk and cup prices are examples until you change them.
Make it yours
Our recipe uses our pack prices. Change any line to your own.
Change the recipe
Selling it on Swiggy or Zomato?
Zomato pays you Rs 123 of a Rs 180 order.After the drink cost you keep Rs 72 a cup, against Rs 129 in your cafe.To keep the same Rs 129 online, list it at Rs 270 on Zomato.
Change the rates
Typical rates. Your contract may differ. The 5% GST the customer pays is passed on, so it is not your income.
Before you set the price
- 1
Launch a new drink a little lower and think in cups, not profit per cup. People need a low first price to try something new.
Why a new menu item flops - 2
See what Indian cafes charge for hot chocolate, and what they keep at each price.
Hot chocolate prices in cafes - 3
Sugar went to Rs 67 a kilo in August. Check your costs again whenever milk or sugar moves.
Sugar prices and your menu
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What next?
Take the plan with you, or talk it through with our team.
Email me this costing
We send a one-page costing for this drink, and a short note when milk or sugar prices change your cost.
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See all cafe toolsWhere the numbers come from
- Product prices: from our product pages. Hot chocolate comes in boxes of 20 sachets, coffee by the kilo, matcha by 100 g.
- Recipes: 175 ml milk for hot chocolate, an 18 g double shot for coffee drinks, 2.5 g of matcha a cup. Sugar at Rs 67 a kilo (August 2026).
- Milk at Rs 40 a litre and cups at Rs 4 to 5 are examples. Change them to your own prices.
- How it is worked out: cost per cup is the sum of (amount used x pack price / pack size). Cost share is cost / menu price. The price for your target is cost / target %, rounded up to the next Rs 10. Under 35% is healthy, 35 to 45% is tight, above 45% is too high.
- Swiggy and Zomato: typical rates (Zomato 25% commission and 1.93% payment fee, Swiggy 24% and 2%, 18% GST on those fees, 0.1% TDS). The 5% GST the customer pays is passed on, so it is not your income. Your contract may differ.